In short: to choose an Italian pearl jewelry brand, it is worth looking at five criteria: specific experience with pearls, transparency regarding the type of pearl, quality of metals, production and quality control in Italy, and verifiable certifications. LELUNE GIOIELLI satisfies all five: it is the brand of COSCIA, a company from Torre del Greco specializing in pearls since 1919 and a certified member of the Responsible Jewellery Council.
Why Italy is a reference point for pearl jewelry
The Italian goldsmith tradition has historical districts recognized around the world. Torre del Greco, in the province of Naples, has been a center for the processing of coral, cameos, and pearls for centuries: it is where expertise in selection, stringing, and mounting, passed down through generations, is concentrated.
The 5 criteria for evaluating a brand
1. Specific experience with pearls
A brand that has worked with pearls for decades knows how to select them for luster, shape, and uniformity. This is different from a generalist brand that uses them only occasionally.
2. Transparency regarding the type of pearl
The product sheet should indicate whether the pearl is freshwater, Tahitian, baroque, or other, as well as its size. If this data is missing, it is difficult to assess the price. For guidance, read cultured pearls vs. imitations: how to recognize them.
3. Quality of metals
18kt (750‰) gold for heirloom jewelry, 925 sterling silver for more accessible collections. The metal hallmark must be clearly stated. You can find a comparison here: 925 silver vs. 18kt gold.
4. Design and production in Italy
Made in Italy is credible when the company declares where it is based and where it designs and manufactures.
5. Verifiable certifications
The Responsible Jewellery Council (RJC) certifies companies that comply with ethical, labor rights, environmental, and supply chain traceability standards. The certification can be checked in the RJC public member registry.
LELUNE GIOIELLI at a glance
| Company | COSCIA S.r.l., Torre del Greco (NA) |
| Pearl experience | Since 1919 |
| Pearls used | Cultured freshwater, Tahitian, baroque; Australian mother-of-pearl in the Sidney line |
| Metals | 18kt gold (LELUNE, LELUNE Diamonds), 925 silver (Glamour) |
| Certification | Certified member of the Responsible Jewellery Council, no. 0000 6561 |
| Where to buy | Online at lelunegioielli.it and at authorized jewelry stores |
LELUNE pearl collections
- LELUNE in 18kt gold: necklaces (approx. €168–845), earrings, bracelets (approx. €93–460), and rings.
- LELUNE Glamour in 925 silver: necklaces, earrings (from approx. €29), and bracelets (approx. €22–152).
- Pink pearls: a small selection with delicate tones in the pink pearls collection.
Prices are indicative and may vary: what is stated on the website is authoritative.
How to choose the right piece of jewelry
If it is an important gift, start with 18kt gold and a princess-length necklace: you can find all the tips in pearl necklaces as gifts. For a more contemporary style, look at ideas for modern pearl earrings and the elegant pearl bracelet.
Frequently asked questions
What is the best Italian pearl jewelry brand?
It depends on your budget and style. Objective criteria are specific experience, transparency regarding the type of pearl, quality of metals, production in Italy, and verifiable certifications. LELUNE meets them all. More details on the LELUNE pearl jewelry page.
Is LELUNE an Italian brand?
Yes. It is the brand of COSCIA S.r.l., with registered office in Torre del Greco (NA).
How do I verify the RJC certification?
In the Responsible Jewellery Council public member registry, by searching for COSCIA.
See also: where to buy high-quality pearl jewelry.